Morrisons supermarkets will be giving away 125,000 paper bags of wonky carrots to boys and girls who want to leave them out for Father Christmas and his reindeers on Christmas Eve.
The wonky carrots – which are oversized, misshapen and scarred, but still taste delicious – will be handed out in bags labelled ‘Carrots for Rudolph’ from the entrances of Morrisons Stores across Doncaster and the rest of the UK on Saturday 21st December.
The move aims to introduce children to wonky veg and encourage families to buy large, misshapen or slightly scarred carrots. ‘Carrots for Rudolph’ will help British carrot farmers who have harvested more wonky carrots than usual this autumn – due to the unseasonably wet weather in October and November. Pulling carrots from wet fields has resulted in muddy or slightly scarred carrots which have fallen short of a ‘Class 1’ criteria. In addition, some of the crop has grown to be oversized or oddly shaped. Despite appearances, all of these carrots are just as good to eat.
Wonky carrots are just as tasty as perfect-looking carrots and we get to support our local farmers at the same time!
To revive other British festive traditions, Morrisons will also be giving customers Christmas Oranges for Stockings on Sunday 22nd December. The oranges will be given to parents along with a story-card telling the history of the tradition – so that parents can read it to their children ahead of the big day.
Find our nearest Morrisons stores